South African Menswear week (SAMW) took place in one of Cape Towns most iconic buildings, where the latest AW 2018 collections from menswear designers in Africa were showcased.
It is Africa’s only stand-alone platform dedicated to the development and promotion of menswear within the African continent. Taking place twice a year, SAMW aims to provide a world-class platform for menswear designers and brands to showcase their latest collections.
In summary, the first of the fashion week platforms to kickstart the Africa Fashion Calendar saw 21 designers and 3 designer presentations in 2 days.
A highlight of Menswear was the greatly anticipated ’Chulaap’ collection from creative director Chu Suwannapha. Originally inspired by South African Pantsula dancers dress style and mid 80’s South African street style, the collection was quintessentially Chulaap -the prints, the bold colors, the perfect layering -yet a little more playful, showing a little less restraint than before.
Governed by a no rules, no structure, no formality state of affairs of which the flip side could read as unique, original and ‘just have fun’, the collection can be described as Boho-Dandy in which the essence is always celebrating Africa. Looser, more oversized silhouettes in bold diverse colorful prints mixed and layered in playful ways makes for a unique and fresh fashion story, in collaboration with iFele for Zulu inspired leather sandals and Rings & Things for accessories.
In a memorable showing, Good Good Good’s collection comprises a combination of functional basics and classic tailored garments, with an aim to blur the lines between cool basics and loungy-luxe outerwear. Brought to life on the runway by models who consisted of a set of lively characters who are all family and friends of the brand, it represented the brands philosophical approach of making street/high fashion more accessible and less intimidating to the potential consumer.
African prints were well represented on the runway by Tokyo James in the brands collaboration with Vlisco as well as Imprint . The former with more classic structured pieces in various prints whilst the latter showed a presentation driven by blue and white eye-catching graphic prints, maintaining the brands unique aesthetic.
Maxivive, the brand powered by Papa Oyeyemi presented Wet 18. In eschewing the notion of traditional western seasons to align with the (West African ) regions rainy months this collection aptly titled Glistening combined glitter with rainproof. With a nod to gender-fluidity and an innovative approach, this boundary pushing brand is one to keep a fashionable eye on.
Take a look at a selection of fashionable images from this edition of SAMW, Cape Town South Africa.
Photo credits: SDR/Photo, Christopher Smith.