Immediately the imagery and clothes from the latest AJKP SS17 lookbook spoke succinctly (to me ) of a Slow. Still. Stripped to the core.
The purity of back to basics.
Hold up. Listen.
Hear me. In simple, pure form.
I think this is what captures the essence of the SS17 AJKP collective.
The styling is unstuffy, over-easy and therefore easily adaptable to any wearer’s own league of personal style with a millenial skew.
The photographer @kentadreason does a phenomenal job of capturing that ‘unspoken’ power.
Something that reveals itself in the virgin rawness of the images (note the natural hair, a nod towards more natural images as opposed to over photoshopped fashion images).
Shot against slabs of marble stone, a reminder of natural beauty which in its purest form is simple and powerful in a deep subtle way.
It reminds me of the magical energy of the city of Cape Town reflected by the enduring beauty of mother nature. An I think its apt for the brand to feel, to expose, to radiate this attitude that there is in the city.
If I’m over reading this , I’ll leave that to Keith and Jody, partners in the Brand AJKP and the force behind the AJKP collective to tell me.
When the lookbook arrived late last year, I was instantly drawn to the spilt personality of the stripes,
and the crisp whites
See more of the images in the gallery.