Stripped basics

Immediately the imagery and clothes from the latest AJKP SS17 lookbook spoke succinctly (to me ) of a Slow. Still. Stripped to the core.

The purity of  back to basics.

Slow down.

Hold up. Listen.

Hear me. In simple, pure form.

I think this is what captures the essence of the SS17 AJKP collective.

The styling is unstuffy, over-easy and therefore easily adaptable to any wearer’s own league of personal style with a millenial skew.

The photographer @kentadreason does a phenomenal job of capturing that ‘unspoken’ power.

Something that reveals itself in the virgin rawness of the images (note the natural hair, a nod towards more natural images as opposed to over photoshopped fashion images).

Shot against slabs of marble stone, a reminder of natural beauty which in its purest form is simple and powerful in a deep subtle way.

It reminds me of the magical energy of the city of Cape Town reflected by the enduring beauty of mother nature. An I think its apt for the brand to feel, to expose, to radiate this attitude that there is in the city.

If I’m over reading this , I’ll leave that to Keith and Jody, partners in the Brand AJKP and the force behind the AJKP collective to tell me.

When the lookbook arrived late last year, I was instantly drawn to the spilt personality of the stripes,

and the crisp whites

See more of the images in the gallery.

Follow @AJKPcollective

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